Nearly 90% of businesses rate the quality of the data they have access to from social listening as high or very high, according to The Social Intelligence Lab. That sounds promising, but results depend on how you use that data. Many teams are still stuck reacting to the same surface-level mentions, keyword alerts, and vanity … Read more
Artificial intelligence continues to revolutionize how businesses operate, and for social media managers and marketing professionals, it’s an absolute game-changer. From automating boring tasks to providing deep insights into trends and audience behavior, AI tools refine strategies, boost efficiency, and drive results like never before. With so many platforms entering the scene, where should you … Read more
Pew Research Center reports that Facebook is one of the most popular social media platforms in the United States, with half of American adults also active on Instagram. But, how many of them are using their social media to talk about money and ask for financial advice? Are you listening to them? More importantly, are … Read more
The big cloud computing boom began in the early to mid-2010s. Businesses started using cloud computing for data storage, backup, and hosting. Cloud infrastructure allowed these companies to scale their IT resources without investing in costly hardware. Over 90% of companies worldwide used cloud tools in 2023, and those use cases are expanding to more … Read more
Social media has become the modern travel guide. Studies show that 60% of travelers are inspired to visit a destination based on social media content alone (hello, Instagram-worthy sunsets and Pinterest boards!). For travel brands, this is a golden opportunity. However, it’s not a secret—most travel services or products already use this strategy quite successfully. … Read more
Tired of creating and posting social media content that doesn’t get traction? Are you wondering how to use social listening to create tailored content that speaks to your audience and drives engagement? Your audience and customers may interact actively with your brand, products, or services. But you may not be listening to what they say. … Read more
Knowing your customer avatar is critical for boosting sales and creating a more compelling user experience. While it’s good to learn more about customers as they buy your products and provide feedback, you can also learn about them with an effective social listening strategy. What Is Social Listening? Social listening involves browsing through social networks … Read more
The United States Supreme Court ruling has come in. As of January 19, TikTok will no longer be available in U.S. app stores, marking a significant shift in the U.S. social media landscape. While the exact timeline and details of these changes remain uncertain, it’s expected to lead to a gradual decline in TikTok usage … Read more
Source: Pexels Hashtags are the road signs of social media – they help users find relevant content, connect with topics they care about, and join trending conversations. For brands and content creators, they are a powerful tool for improving reach, boosting engagement, and gaining insights into audience interests and behaviors. But simply using relevant hashtags … Read more